Monday, March 1, 2021

Week 5 - Advanced Portfolio Pitch and Audience Research

Grace Watson
1 March 2021
Media Studies
Week 5 - Advanced Portfolio Pitch and Audience Research

Linked below is my pitch for my advanced portfolio. This is what I would present to possible investors and funders for my music video.


Audience Research

As part of my audience research, this pitch will be sent out to 10 individuals who I will ask to answer questions along these lines:

Who did I send my pitch to?

- My grandparents (67 and 66 years old)

- My mom and brother Luke (46 and 16 years old respectively)

- My uncle, aunt and cousin Noa (56, 45 and 15 years old respectively)

- My friend Ella Ironside, a previous AS Media Studies student from 2019 (18 years old)

- My friends Rijk and Benjamin Delport (16 and 15 years old respectively)


Below is the exact picture I sent to each of the 10 individuals discussed above, to please answer after watching my pitch (which I sent them the link to as well).

I made this 'questionnaire' picture on CANVA.

Questions based on pitch by gracewatson143

I then designed a survey based on these questions on Survey Money, linked below:
https://www.surveymonkey.com/r/2FV8XN5

Below are some of the responses I've received over the past few days (the raw data).
My grandpa's response:

1. I listen to the gospel genre most. I identify with God through gospel and worship music. Music is that something that pulls at our heart strings and brings God’s glory to us. Strikes the Heart. Often, it moves me to dancing. To go further than my intellect and understanding.

2. Within the gospel genre I expect to feel Love and Joy. A release of God upon on the people.

(This question was actually asking what conventions my grandpa expected when listening to a pop genre song, however he missed the 'pop' part of the question and so answered it for gospel music. That's all good though, as it's still interesting to keep in mind in terms of audience research).

3. Yes, I love worship music videos because they speak about Jesus, and are filled with life and truth.

4. I watch these gospel music videos everyday for about two hours. There’s a comfort, reassuring and building of Faith and Hope whilst watching and listening to them. Then you can respond. Music awakens our souls.


My granny's response:

1. I'm not too sure how to classify specifically which genre I love most, because I actually love music from all different genres, as long as it has an exciting beat that generates good vibes and feelings that make me think about things a bit deeper. Music that is uplifting and happy, not negative and depressing songs. I love PINK - she is meaningful and passionate in expressing herself, without being forceful and too pushy.

It's because of the descriptions my gran gave me above that I have concluded that her favourite genre would most probably be pop. She said she loves PINK, and most of PINK's songs are either pop, pop rock and R&B.

2. I expect happy and uplifting lyrics and a great beat from pop songs.

3. Yes I do watch music videos, quite often actually, because they give me more of an in-depth picture of what the person (artist) is trying to say/portray with their music. Music is a way of expressing, whether it’s a political or personal view.

4. I watch music videos quite often actually. Over an hour per week.

5. Your pitch was very very informative. I thing it was very thoughtful and that you put a lot into it. You researched it and actually brought out what you thought and your feelings, and described how music affects people, and how you would like to use music and media to bring across a point to people. You considered colour, the beat of the music and the words of the music...you considered the whole package of what media can actually bring and do for people which was excellent. It wasn’t to long, it held a persons attention which I thought was crucial because I can get bored and my thoughts do sometimes veer off very easily, so for me it was a very good thing that I didn’t get bored listening to it and that I was interested in what you had to say. Well done!


My mom's response:

1. Gospel

2. Bright lights, lot of makeup, quick cuts between shots

3. No

4. Less than one hour per week

5. Not interested in the visual aspect of the song

6. Love the idea, only compliments here

7. 7-10


My brother Luke's response:

1. Favourite genre: pop.

2. Conventions I expect to see: overdressed costumes, and quite an abstract feel.

3. I never watch music videos.

4. Definitely watch music videos for well under an hour per week.

5. Your music video sounds like a fantastic idea.


My uncle's response:

1. My favourite genre is Indie Rock but currently I listen to what’s on the radio. 

2. Innovation

3. No I don't watch music videos now, though I did when I was younger to see the artist.

4. If I do watch music videos, it's for under an hour per week.

5. My feedback on your pitch: Wow I can see why you got the media award last year. The only thing I would be worried about would be the scene at the graveside. I get what you are saying but if you are not careful it could look like she is happy at the death of her mother. Which is not the case. Pay attention to the transition from the dark/sad to the happy. 

Otherwise I like the idea of using children and adults so that it's all very clear.


My aunty's response:

1. Favourite genre: gospel/many songs on the radio.  

2. A few conventions I expect from a pop song include dancing, beautiful make up, gorgeous scenery and cool cars. 

3. Yes I do watch music videos to see the dancing and to interpret the theme of the song. 

4. I watch music videos for under an hour per week. 

5. I loved your presentation. I was just wondering if there was time to explore Ethan’s past and realisation point like Phoebe has at the graveside.  I loved the idea of the car representing being the way out - that’s very clever. I would explore putting them both in the same car with a change of clothing in very current clothing. That way it brings the audience into the present immediately and brings the story to a natural landing of breakthrough. They both came out the other side and decided to not think to much about what peers think. Like the idea of third party looking in on your life with flash backs. The car with them in it changed becomes the first party I liked that idea. I feel it would be stronger and not leave people wondering if they were together. 


My cousin Noa's response:

1. Favorite genre: rap.

2. I expect to see colourful, bright dancing from a pop song.

3. No I don't watch music videos. Instead, I watch lyric videos to learn the words of the song.

4. I watch music videos for under an hour per week.

5. I liked the idea that Phoebe’s make up is smudged because it will convey the trauma well and that she is still grieving over that. The smudged makeup will show that she has been crying which is a very powerful image. 

With regards to lighting, your choice of purple and blue would not necessarily be mine. For me purple represents royalty and power so my suggestion would be to rather use a deep blue which conveys the feeling of drowning in her sorrow and grief that is all encompassing and her inability to get out. Which marries better with the smudged makeup. 


Overall we thought it was a very strong presentation. Well thought out, very powerful and comprehensive. Well done!!!!


My friend Ella's response:

1. Favourite genre: pop.

2. I tend to expect stylised fashionable clothes, trendy makeup, lively movement (of both camera and subjects) and eccentric themes within a pop genre song's music video. 

3. Yes I do watch music videos, because they portray more of a feel and emotion than just listening to a song it’s self. Form of art and entertainment. 

4. I don't watch them very regularly though, maybe one a month. Definitely under an hour per week.

5. Your pitch is brilliant, I love all the symbolism and how well thought out all the elements are- everything has a purpose. One idea would be Pheobe trying to dance but failing, then at the end of the song having her dance freely like a weight has been lifted.


My friend Rijk's response:

1. Favourite genre: pop.

2. Conventions I expect to see: bright colours and overdressed talent.

3. No I don't watch music videos at all - they seem very pointless, and are quite weird.

4. Definitely watch music videos for under an hour a week, or even a year.

5. Your music video sounds like it's going to be a sad video to watch, one that would make you think deeper.


My friend Benjamin's response:

1. Favourite genre: old-school rap.

2. Conventions I expect to see: normal, everyday clothes. Not too much of a story, lots of dancing and singing.

3. No I don't watch music videos - I’m there for the music, not the video. 

4. I definitely only watch music videos for under an hour per week.

5. Your whole music video sounds like a very good idea.



This raw data was then put into graphs to clearly depict all the information obtained.


Response to the Pitch Feedback by gracewatson143

2 comments:

  1. Hi Grace

    Part A: Video Pitch

    Overall Score: 9/10

    Part B: Audience research

    Overall Score:

    ReplyDelete
  2. Hi Grace

    6/10

    Audience research will need to be a bit more of a focused effort this term, I think.

    You have some great responses here, just not enough to really gage an audiences responses to your pitch and this is missing your mom's response as well as plotting outcomes of questionnaire on graphs for visual representation.

    I assume you didn't finish this?

    ReplyDelete

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