Media Studies
Week 20 - Media Ecology Essay Plan
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Question to answer:
“The relationship between media and its audience has changed rapidly.”
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Indeed, the relationship between media and its audience has changed rapidly over time.
1:
Where in years gone by audiences were passive and submissive, accepting whatever they consumed as being fact, they have now transitioned to being active participants who comment on, think about and have opinions on what they consume, writing reviews and blogs about how they feel about the content, for example.
- talk about the Hypothermic Needle Theory
2:
Secondly, audiences now more than ever are dispersed rather than united. Before the proliferation of the internet, Web 2.0 and the release of various social media sites, families would sit around the living room and watch movies together. For the most part, households only had one medium to consume media, and that was television, and for this reason they all enjoyed the media together. Then, as time has progressed, the internet has brought about the release of countless platforms such as Snapchat and SVOD servies such as Netflix, YouTube and Neon etc where audiences can consume whatever they’d like to by the click of their thumb. Additionally, technological convergence brought about by the release of Smart Phones such as iPhones, and other technological devices such iPads, have meant that families now don’t watch movies together, but instead all watch exactly what they’d like to, from the comfort of their own separate bedrooms.
- fragmentation
- “95% of teens have access to a smartphone, and 45% say they are online ‘almost constantly’”.
- “roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook”.
- four new SVOD services
- Nuclear family - then vs now
3:
COVID-19 has had such an immense impact on the world and how we consume media, so much so that the support of SVOD services has increased even further.
- how many people watch Netflix?
- Cinema stats
- “audience demand for streaming services surged, production spending grew, and TV series budgets reached all-time highs”.
- Quote: “more people are staying home to enjoy movies and other entertainment” and “more studios and media distributors are developing their own direct-to-consumer streaming services” to combat this problem.
- “theatres have suffered heavily from stay-at-home norms”.
Essentially, the traditional method of distribution has been disrupted.
4:
The line between linear television/series’ and movies has blurred.
- discuss how now production companies are creating series’ based on their movie characters - sequels and prequels - building hype and furthermore advertising.
5:
Audiences are saturated with advertisements and information regarding up and coming productions.
- Talk about cross-media-convergence, synergy and the wealth of conglomerates (who own subsidiaries). The fact that they saturate our cell-phones and social media pages by partnering with influencers, adverts online = all of which would never have been possible in years gone by.
- Discuss the Big 5.
6:
Another one of the ways in which the relationship between the media and its audiences has changed is summed up in Jenkin’s Fandom Theory.
- Stranger Things
- Star Wars & the Mandalorian
7:
Piracy!
8:
McLuhan Theory
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