Week 15 - Hand drawn digipak mock-up

Grace Watson
1 June 2021
Media Studies
Week 15 - Hand drawn digipak mock-up

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Digipak hand drawn mock-up by gracewatson

Week 15 - How artists use platforms and products to communicate their brand

Grace Watson
26 May 2021
Media Studies
Week 15 - How artists use platforms and products to communicate their brand

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Below is some research I've conducted into how four different artists have used various platforms and product releases to really establish and communicate their brand.

PART ONE:

Communicating your brand Part 1 by gracewatson

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PART TWO:

 

Communicating your brand Part 2 by gracewatson

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PART THREE:
 

Communicating your brand Part 3 by gracewatson

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PART FOUR:

Communicating your brand Part 4 by gracewatson

Week 15 - Interactive Album Art

Grace Watson
24 May 2021
Media Studies
Week 15 - Interactive Album Art

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Interactive Album Art by gracewatson

Week 14 - Audience Research on Digipak

Grace Watson
19 May 2021
Media Studies
Week 14 - Audience Research on Digipak

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I showed my digipak photo mock-up to five candidates and asked them to answer five questions pictured below.

Digipak photo mock-up by gracewatson143

Audience Research on Digipak by gracewatson143

Here are four out of the five candidates' responses in video format:

The fifth candidate wasn't at school when I filmed the responses and so her answers are simply typed up below:

Porcia Armitage's answers:

1.       I feel like the artists show emotions of being lonely because in all of the photos the artists are by themselves. This connotates to the song title ‘What Other People Say’ which sounds sad and emotional. The lighting in all of them is quite dark which links to being lonely and sad.

2.       I can tell it is pop music because of the colours used and the makeup on Phoebe's eyes.

3.       Lonely, expressing their feelings.

4.       Being sad and emotional over what has happened.

5.  The artists being alone in the pictures could symbolise a loss of a loved one which puts

them in a dark space expressing their emotions in song.

My response to the audience feedback by gracewatson143

Week 14 - Digipak Mock-up

Grace Watson
14 May 2021
Media Studies
Week 14 - Digipak Mock-up

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Digipak Mock-up by gracewatson143

Digipak Final Mock up by gracewatson143

Digipak photo mock-up by gracewatson143

Week 13 - Branding Research

Grace Watson
13 May 2021
Media Studies
Week 13 - Branding Research

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Branding Research by gracewatson143

Week 13 - Digipak Planning and Research/Mood board

Grace Watson
11 May 2021
Media Studies
Week 13 - Digipak Planning and Research/Mood board

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Digipak Planning and Research by gracewatson143

Week 13 - Feedback from teachers/markers

Grace Watson
10 May 2021
Media Studies
Week 13 - Feedback from teachers/markers

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Analysing feedback from teachers and plan going forward by gracewatson143

Week 12 - Looking back on the filming process

Grace Watson
5 May 2021
Media Studies
Week 12 - Looking back on the filming process

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Behind the scenes on our filming process by gracewatson143

Week 12 - Digipak Convention Research

Grace Watson
4 May 2021
Media Studies
Week 12 - Digipak Convention Research

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Digipak Convention Research by gracewatson143

Week 12 - Looking back on Final Edit

Grace Watson
3 May 2021
Media Studies
Week 12 - Looking back on Final Edit

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My Final Edit is now submitted and I'm really happy with how it's turned out! I feel as though it's professional, creative and interesting, and I'm really glad that there aren't any 'cringe' or awkward moments within the video. That it's realistic and thought-provoking. 

I'm really proud of how much I've grown and learnt in terms of editing and working with the Adobe Premier Pro and Adobe After Effects software over the last two years of doing this subject. If we compare my Advanced Portfolio Final Edit to my very first preliminary task from AS, there are so many evident improvements!

Preliminary Task 1 from last year for comparison:

What I really love about my music video:

- The fonts I used for the opening credits and title.

- The glitch effect I used throughout -> it matches the video as a whole, and runs throughout the video in various shots to create a lovely flow.

- The generous use of close up and extreme close up shots to highlight the emotions of the talent.

- The shots of Phoebe Armitage's feet as she walks along the road -> especially love how at one point the lyrics match the visuals perfectly - the song talks about Lovato wishing to go back, and visually Phoebe Armitage is walking backwards.

- Love how I've cut between shots on the beat.

I realised during editing that there are actually so many great effects on Adobe Premier Pro that are simple and easy to use yet look great in the video! I used some of these effects in my video and feel that they really brought it to life.

I think that adding any more after effects than what I did would've been too much and so I'm really happy with and proud of my music video overall.

Week 12 - Reflective Task

Grace Watson
3 May 2021
Media Studies
Week 12 - Reflective Task

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Reflective Task - by Grace Watson by gracewatson143